IBWA Reports Bottled Water Sales for 2010 Slightly Up
Posted in News
Our friends at the International Bottled Water Association recently released their 2010 bottled water sales report, showing a 3.5% increase in overall bottled water consumption. Although there was a slight increase, efforts to curb the use and sale of bottled water continue to increase as more consumers become aware of the costs, environmental impacts, and health dangers associated with bottled water.
The report noted: new BMC data, released in the May 2011 issue of Bottled Water Reporter magazine, shows the overall consumption of bottled water has increased by 3.5% after slight losses in 2008 and 2009 due to poor economic conditions. It also shows the bottled water category’s overall share of the liquid refreshment beverages marketplace grew slightly to 30%, up from approximately 29.2% in 2009.

In 2010, total bottled water consumption increased to 8.75bn gallons, up from 8.45bn gallons in 2009. Per-capita consumption is up 2.6% in 2010, with every person in America drinking an average of 28.3 gallons of bottled water last year.
Overall, in 2010, the entire US refreshment beverage category grew by 1.2%, after two years of a recession-based downturn. Currently, carbonated soft drinks command a 23% market share, down slightly from 2009, while bottled water’s market share grew to 15% as consumer interest in healthy, calorie-free beverages increased while recessionary impacts on them decreased.
Source: FoodBev.com













