Bottled Water Faces Backlash
Are people beginning to realize that carrying bottled water is almost as bad as smoking while pregnant? A recent CNN article discussed how many consumers are beginning a backlash against bottled water companies.
The article noted:
“Carrying bottled water is on its way to being as cool as smoking while pregnant,” claims the video “The Story of Bottled Water,” which debuted on YouTube last month and garnered more than 450,000 views.
Is it true? Are liters of Evian now beyond the pale? Is Dasani déclassé? Has bottled water become the new eco-no-no?
Not quite yet. Though water sales have seen a recent downturn, plenty of folks are still paying for their daily hydration.
In fact, Annie Leonard’s video points out, Americans buy more than 500 million bottles of the stuff every week. It’s second only to soda in popularity, and some industry analysts believe that by next year water will become the most-purchased beverage in the country.
She wants to redirect the flow of water. The bottled water companies, the video insists, are “scaring us, seducing us, misleading us” into buying their products. Leonard, the writer and narrator, gives plenty of reasons why more and more people want to “take back the tap.”
Add the fact that, according to Leonard, the amount of petroleum used to make water bottles every year is “enough to fuel a million cars” and that 80 percent of supposedly recyclable plastic bottles end up in landfills, you have the makings a ecological crusade.
Also, she says, tap water is certainly cheaper — thousands of times cheaper. Not to mention that some of the best-selling bottled waters — Pepsi’s Aquafina and Coca-Cola’s Dasani among them — are, actually, nothing but filtered tap water. The companies have spelled this out on labels after pressure from the consumer watchdog group Corporate Accountability International.
However, Leonard argues that not only does tap water often beat out bottled in blind taste tests, but bottled is often less regulated than tap. Tap water is monitored by the Environmental Protection Agency, whose standards are generally stricter than the Food and Drug Administration, which oversees most bottled-water sales.
Here’s a link to the full article: Bottled Water Faces Backlash
Here’s the YouTube video that’s creating such a stir: