Say No To The Lies and Ban the Bottle!

Published On August 2, 2012 | By Hannah Ellsbury | Articles

It is bemusing to see how easily our nation has been deceived into believing bottled water is the better alternative to tap water. The bottled water industry controls a massive market share with current revenues totaling a whopping $8 billion dollars just in the United States.

But why? Why are Americans falling for this false advertising and the misleading assumptions? Why are we spending that amount of money on a resource that is free to all of us?

I must give props to the bottle water industry for being so ingenious and egotistical. Congrats on fabricating the citizens of your own country.

The International Bottled Water Association (IBWA) has successfully drilled into people’s minds that bottled water is superior to tap water by emphasizing three supposed “benefits.” So they say.

First, they have mastered the art of branding. The appealing pictures of icy cold mountains on the label catch the attention of many consumers followed by exaggerated language describing how the bottle was filled at the streams of the Rocky Mountains. Right….

Many believe that bottled water is healthier and purer. This is primarily due to the amount of advertising the bottled water industry has put into fluffing up their product. In addition, the industry has made consumers apprehensive toward tap water claiming it is unsafe. Well guess what IBWA, take a look at the facts! A benefit of tap water is that it contains fluoride which promotes healthy teeth. Bottled water does not contain this essential mineral.

The Environmental Protection Agency (EPA) regulates the quality of tap water and provides regular testing to provide clean water. The Food and Drug Administration (FDA) sets basic standards for bottled water. Plastic bottles contain BPA, which could be detrimental towards our health. Many tests have shown that tap water actually contains less contaminants than bottled water.

Lastly, some claim that bottled water surpasses tap water in taste. Once again, they only say this because the bottled water industry has gotten it in their heads. Throughout many blind taste tests, the large majority of participants have chosen tap water over bottled water as better tasting.

We need to stop falling for the false advertising and misleading information the IBWA is drilling us with. We know the facts. Tap water is tasty, healthy, and cheaper than bottled water.

Let’s put a stop to the deceiving  bottled water giant and take advantage of the free resources available to us. Ban the Bottle!

 

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