Good news, ski bunnies! Effective since the beginning of the 2015-16 ski season, all shops owned and operated in Squaw Valley Alpine Meadows have banned the sale of single-use plastic water bottles. With the launch of Drink Mountain Tap, the resort’s program designed to reduce waste from one-off disposable bottles and promote sustainability and environmental stewardship, Squaw Valley Alpine Meadows is the first U.S. ski resort to officially ban the bottle.
“This initiative aims to inspire guests to rethink their daily habits by choosing reusable products over single-use items, while reducing the total amount of plastic waste generated by the resort each year,” reads a statement released by the resort.
Visitors can buy reusable water bottles (featuring a slim, flexible design that will fit into a pocket for on-mountain hydrating, plus beautiful graphics of both mountains) at the same price point as previously available disposable bottles – that’s about $3 – and fill up at 20 new water refill stations across both mountains – free.
Andy Wirth, president and CEO of Squaw Valley Ski Holdings, LLC, the resort’s parent company, says that Drink Mountain Tap will remove 28,000 bottles from the resort’s annual waste stream, while also providing a cost savings to resort guests using refillable bottles and topping off with water straight from the mountains.
The tap water for the resort’s filling stations comes from three separate sources, all of which originate from the local mountain watershed. A 2011 California Rural Water Association Expo recognized it as the “Best Tasting Water in California.
Here’s hoping this catches on. Colorado ski resorts – we’re looking at you.